2. What inventory management techniques seen in this chapter could be used at Celebrity? Sandwiched between mass-market
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2. What inventory management techniques seen in this chapter could be used at Celebrity?
Sandwiched between mass-market cruise line players such as Carnival and Disney, and luxury cruise lines such as Crystal Cruises, Celebrity is making a name for itself in the “premium” market, offering both an upscale experience and premium meals at “an intelligent price.” Among the many features and services of a premium cruise line is food quality. It is critical to the success of the cruise experience and the number-one reason customers return. Dining facilities must be managed to achieve the highest possible standards. Celebrity operates a variety of specialty restaurants in addition to the main buffet and dining rooms. The restaurants serve 3 meals a day, handling as many as 2,500 guests at dinner alone.
A Celebrity ship is “like a small upscale city that moves all the time,” says Associate VP for Supply Chain Management and Sourcing, Paul Litvinov. Tens of thousands of different items (SKUs) are stocked for each sailing of ships all over the world, but crews have only 8 hours to provision them during the period when disembarking passengers leave (usually 7–9 a.m.) and embarking passengers board (3–5 p.m.).
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