Calculate your lifetime value for three service organisations which you use, for example supermarket, clothing retailer, music

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Calculate your lifetime value for three service organisations which you use, for example supermarket, clothing retailer, music download website, bar or bank. What are the problems in assessing lifetime values? LOP1

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Service Operations Management Improving Service Delivery

ISBN: 9780273740483

4th Edition

Authors: Robert Johnston, Graham Clark, Michael Shulver

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