Expectations are dynamic and are infl uenced by price, the alternative services available, marketing, word-of-mouth, previous experience,
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Expectations are dynamic and are infl uenced by price, the alternative services available, marketing, word-of-mouth, previous experience, customers’ mood and attitude and their confi dence.
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Related Book For
Service Operations Management Improving Service Delivery
ISBN: 9780273740483
4th Edition
Authors: Robert Johnston, Graham Clark, Michael Shulver
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