In January, a car dealer predicted February demand for 142 Ford Mustangs. Actual February demand was 153
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In January, a car dealer predicted February demand for 142 Ford Mustangs. Actual February demand was 153 autos. Using a smoothing constant chosen by management of a = .20, the dealer wants to forecast March demand using the exponential smoothing model.
APPROACH c The exponential smoothing model in Equations (4-3) and (4-4) can be applied.
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