• • S11.11 Using the data in Problem S11.10, assume that both Donna, Inc. and Kay Corp. are able to move all their “poor” ratings to “fair.” How would you then rank the two firms?

TABLE S11.2 Vendor Ratings for Problems $11.10 and $11.11 VENDOR RATING Company Excellent Good Fair Poor Products Excellent Good Fair Poor (4) (3) (2) (1) (4) (3) (2) (1) Financial Strength Manufacturing Capability Research Facilities KD Quality KD KD Price KD K D Packaging KD Geographical Locations K D Sales Management K D Product Knowledge Labor Relations K D Sales Calls KD Sales Service K DKD D K D Trade Relations Service Deliveries on Time Handling of Problems 86 KD KD Technical Assistance K D DONNA INC. = D KAY CORP. K