Select two service organisations offering similar but different services (a fast-food and a high-class restaurant, for example).
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Select two service organisations offering similar but different services (a fast-food and a high-class restaurant, for example). Identify the key elements of the service concept and compare their profi les using the mapping tool illustrated in Figure 3.3 . lop88
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Related Book For 
Service Operations Management Improving Service Delivery
ISBN: 9780273740483
4th Edition
Authors: Robert Johnston, Graham Clark, Michael Shulver
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