We have to get this new product, and fast!, said the operations director. Our competitors are close

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‘We have to get this new product, and fast!’, said the operations director. ‘Our competitors are close behind us and I believe their products will be almost as good as ours when they launch them’. She was talking about a new product that the company hoped would establish it as the leader in the market. The company had put together a special development team together with its own development laboratory. It had spent £10,000 on equipping the laboratory and the cost of the development engineers would be £20,000 per quarter. It was expected that the new product would be fully developed and ready for launch within six quarters. It would be sold through a specialist agency that charged £10,000 per quarter and would need to be in place two quarters prior to the launch. If the company met its launch date, it was expected that it could charge a premium price that would result in profits of approximately £50,000 per quarter. Any delay in the launch would result in profits being reduced to £40,000 per quarter. If this development project were delayed by two quarters, how far would the break-even point for the project be pushed back?

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Operations Management

ISBN: 978-1292408248

10th Edition

Authors: Nigel Slack ,Alistair Brandon-Jones ,Nicola Burgess

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