11-7 Identify three online price-comparison shopping sites or apps and shop for a product you are interested in purchasing. Compare the price ranges given at the three sites. Based on your search, determine a ‘fair’ price for the product. (AACSB: Communication; Use of IT; Reflective thinking) pg98

sychological pricing tactic is ‘just-below’ pricing.
It is also called ‘9-ending’ pricing because prices usually end in the number 9 (or 99). In a small group, have each member select five different products and visit a store to learn the price of those items. Is there a variation among the items and stores with regard to