13-6 Visit a local shopping centre where you are and evaluate five stores. What type of retailer...

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13-6 Visit a local shopping centre where you are and evaluate five stores. What type of retailer is each of these stores? What is the target market for each? How is each store positioned? Do the retail atmospherics of each store enhance this positioning effectively to attract and satisfy the target market? (AACSB: Communication;

Reflective thinking) pg98

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