14-1 List and briefly describe the five major promotion mix tools. (AACSB: Communication) ...
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14-1 List and briefly describe the five major promotion mix tools. (AACSB: Communication)
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Program Evaluation: An Introduction
ISBN: 9781529742787
5th Edition
Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth
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