14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing
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14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing it? (AACSB: Communication; Reflective thinking) pg98
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Related Book For
Program Evaluation: An Introduction
ISBN: 9781529742787
5th Edition
Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth
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