2. Based on principles from the chapter, explain how price affects customer perceptions of the Coach brand.

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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Question Posted: Oct 22, 2024 05:01 AM

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2. Based on principles from the chapter, explain how price affects customer perceptions of the Coach brand.

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Program Evaluation: An Introduction

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