4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche

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4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand? pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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