identify the major trends in the firms natural and technological environments pg98 explain the key changes

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identify the major trends in the firm’s natural and technological environments pg98

‑ explain the key changes in the political and cultural environments pg98


‑ discuss how companies can react to the marketing environment pg98




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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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