Question: 2. Market needs change and the project is in demand earlier than anticipated. Suppose, for example, your company discovered that the secret project you were

2. Market needs change and the project is in demand earlier than anticipated. Suppose, for example, your company discovered that the secret project you were working on was also being developed by a rival firm. Because market share and strategic benefits will come to the first firm to introduce the product, you have a huge incentive to do whatever is necessary to ensure that you are first to market.

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