Comment on this statement: Through poor feasibility studies and dated market research, Ford convinced themselves that they

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Comment on this statement: “Through poor feasibility studies and dated market research, Ford convinced themselves that they had designed a car to fill a niche that, by 1957, was no longer there.”

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Project Management Achieving Competitive Advantage

ISBN: 978-0132664158

3rd edition

Authors: Jeffrey K. Pinto

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Question Posted: Apr 28, 2018 02:40 AM

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Comment on this statement: Through poor feasibility studies and dated market research, Ford convinced themselves that they

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Ford took far too much time in applying market research informatio...View the full answer

Project Management Achieving Competitive Advantage

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