Repeat the ranking, but besides strategic fit, risk, and ECV include a fourth criterion: public image of project (4 = high, 0 = none). Assume the projects are rated as follows on public image (numbers in parentheses are ranking on list):

Project Public image Project Metis 0 (5)
Project Adrastea 1 (4)
Project Thebe 4 (1)
Himalia 3 (2)
Project Europa 4 (1)
Project Ganymede 2 (3)
Project Callisto 3 (2)

Include this ranking with the rankings for strategic fit, risk, and ECV, and re-compute the final rankings for the projects based on all four criteria.

Judy sees this assignment (see Case 19.2) as an opportunity to test a scoring technique that she recently proposed. The technique requires that for each project a score be assigned for the strategic fit and the risk, and that the specific ECV be calculated.
The following score values are to be used:
• For risk: moderate risk = 4; low risk = 3; very low risk; not risky = 2 • For strategic fit: excellent = 4; fits well = 3; good fit = 2; does not fit well = 1; poor fit = 0.