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business
essentials of strategic management
Questions and Answers of
Essentials Of Strategic Management
What are the challenges of selecting, developing and implementing social media tactics?
What do you think are the benefts of selecting, developing and implementing relevant social media tactics?
This chapter is about selecting, developing and implementing social media tactics, what do you think are the three most important things for Social Media Managers to consider about selecting,
How did you come to work in social media? Please tell me your career story.
What are the greatest challenges?
What do you enjoy most about working with social media?
2. What are the benefts and challenges with using UGC?
1. How did this competition generate engagement with Starbucks’ customers?
12. What is conveyancing and how to fnd a quality conveyancer.
11. What to look for in their frst home.
10. The process involved with buying a home.
9. How to select the best mortgage.
8. How much deposit is required?
7. What should a Social Media Manager remember when negotiating a strategy with a client?
6. What is a Key Message? Why is it important not to have more than three Key Messages in a social media strategy?
5. What is a SMART Objective? Please provide an example.
4. What can happen if a social media strategy has more than two goals?Please provide an example.
3. Why is it important for a social media strategy to have at least one goal? Please explain your answer.
2. What is the difference between shortterm and long-term social media strategies? When can they be integrated?
1. Why are goals, SMART Objectives, Key Messages and Budgets the core foundational components of a social media strategy?
13. What advice would you give to someone who wants to work as a Social Media Manager?
12. What has been the best piece of advice that you have been given?
11. Where do you think the profession and social media is heading in the future?
10. What do you think of the current landscape of social media management as a profession?
9. What advice can you provide to Social Media Managers to manage client expectations in relation to budget?
8. What are your favourite tools or methods to articulate strategic goals, SMART Objectives and key messages and why?
7. How can you help current prospective customers by articulating strategic goals, SMART Objectives and key messages?
6. What are the challenges of articulating strategic goals, SMART Objectives and key messages?
5. What do you think are the benefts of articulating strategic goals, SMART Objectives and key messages?
4. This chapter is about articulating strategic goals, SMART Objectives and key messages as fundamental components that underpin a social media strategy.What do you think are the three most important
3. How did you come to work in social media? Please tell me your career story?
2. What are the greatest challenges?
1. What do you enjoy most about working with social media?
2. What value did the Casper Sleep Channel offer to its users?
1. Why do you think the Casper Sleep Channel was so popular?
5. What will the target audience gain from performing this call to action?
4. What is the specifc problem experienced by the target audience and how can we provide a solution?
3. How will the target audience beneft from the knowledge contained in this Key Message?
2. What doesn’t the audience need to know?
1. What is the most important information that the audience needs to know?
3. On LinkedIn, one of your client’s connections has left abusive and critical comments in response to an update that you posted about your client winning a local business award. Using the
2. You are the Social Media Manager for a used car hire company. An angry customer has left a negative review on the company’s Facebook business page with a photo of bald tyre supposedly from the
1. Imagine that you have started working as a Social Media Manager at a children’s charity that has 50 employees. You identify that your new employer does not have an organisational social media
7. Why should a social media crisis management plan be implemented within 1 hour of a crisis being detected? Please explain your answer.
6. What are some of the risks associated with collaborating with social media infuencers? How can these risks be minimised?
5. Why is having a client contract a vital risk management procedure for Social Media Managers? Provide examples of the issues that may arise when work is undertaken without a contract.
4. What is the difference between an issue and a crisis? Please provide an example of a social media crisis that could have been avoided if addressed early in its lifecycle.
3. Why is social listening an essential risk management practice? What could happen if a business or organisation does not engage in regular social listening activities?
2. Why is ethical social media practice one of the most effective risk mitigation strategies? Please provide an example or case study to support your answer.
1. What risks can arise for businesses or organisations from the use of social media? What negative impacts could each have? Please explain your answer.
13. What advice would you give to someone who wants to be a Social Media Manager?
12. What has been the best piece of advice that you have been given?
11. Where do you think the profession and social media is heading in the future?
10. What do you think of the current landscape of social media management as a profession in Mexico?
9. What are your favourite tools, processes or practices to manage risk, issues or crises and why?
8. What are the challenges in managing risk, issues and crises for Social Media Managers?
7. What do you think are the benefts of behaving ethically and managing risks before the turn into issues and crises?
6. What do you think are the three most important things for Social Media Managers to consider when preventing issues and crises and also managing them if they arise?
5. How did you come to work in social media? Please tell me your career story.
4. What are the greatest challenges?
3. What do you enjoy most about working with social media?
2. Why do you think customers responded positively to the way that Hong Kong Airlines handled this incident?
1. What were the key practices that Hong Kong Airlines implemented to help manage this issue?
What can be done to mitigate the risk of harmful stakeholder reactions (e.g., political influence and government affairs departments, change management programs, etc.)?
How likely are the different stakeholder responses?
How can the stakeholder respond if the company pursues the proposed strategy despite the missing fit?
Are there ways to bring the stakeholder’s expectations in agreement with the proposed strategy?
How robust is the strategy option if some of the underlying assumptions for the company’s external environment are changing?
Are key competitor reactions likely and is their anticipated response profile reasonable?
Does the strategy option meet key expectations of the most relevant stakeholder groups?
Are underlying assumptions about the future and analogies based on which the strategy option has been developed suitable?
Does the strategy option avoid, lead away or even overcome the key weaknesses of the organization?
Is the strategy option appropriate to deal with critical threats in the company’s environment?
Does the strategy option build on relevant strengths and core competencies of the organization?
Will the strategy option take advantage of promising opportunities that have been identified in the company’s environment?
Can we join forces with other companies to deliver more value to our customers?
Is there business development potential in areas adjacent to our core business?
How can we strengthen our customer intimacy, and thus, increase customer retention?
Are there untargeted customer segments that we should serve today or might become highly relevant in the future?
Can we enhance the currently delivered value for our customers in any way?
Will our customer value proposition still be attractive in the future (e.g., are there any anticipated new solutions for our customers’ needs and wants in or outside our industry)?
How can a business refine and innovate its strategy and success logic (business model)?
How can a business break out of traditional competition(cooperative strategies and blue ocean strategies)?
Which generic competitive strategies can a business apply to win in the market?
What are main approaches to grow a business(intensive growth strategies)?
What key resources or partnerships are necessary to make the business model for the foreign market effective?
Are there any new or changed key processes required for the desired go-to-market approach?
How can sustainable profits be achieved in the foreign market given factors such as different price level and cost structures?
Are there other forms of building and managing customer relationships required as compared to the domestic market?
Does the new country market require different distribution and communication channels to reach the customer segment (e.g., new distribution structures with different sales channels, emphasis on other
Does the customer value proposition need to be refined to better address the targeted local customer segment(e.g., different tastes, packaging, services, brands, etc.)?
What are the company’s behavioral principles for interaction (values)?
What does the company aspire to be or have accomplished in the future (vision)?
Why does the company exist (mission and purpose)?
explain the six key criteria for evaluating and selecting strategy options
explain the characteristics, types, and design of ecosystems in business
describe principles and patterns of sustainable business model design
explain business models, business model innovation and business model patterns
develop strategies for breaking out of traditional competition
describe different generic competitive strategies on a business level
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