9 The six major objectives listed below are used by the British Columbia Hydro and Power Authority to evaluate new projects. Use this list to construct an objectives hierarchy by providing subobjectives and their respective attributes where appropriate. Also, estimate the “worst” and “best” levels for all of the factors at the lowest level of the hierarchy.

1. Maximize the contribution to economic development 2. Act consistently with the public’s environmental values 3. Minimize detrimental health and safety impacts 4. Promote equitable business arrangements 5. Maximize quality of service 6. Be recognized as public service oriented TABLE 6 Alternative Attribute Domestic European Japanese Price $8,100 $12,600 $10,300 Gas mileage 25 mpg 30 mpg 35 mpg Type of fuel Gasoline Diesel Gasoline Aesthetic appeal 5 out of 10 7 out of 10 9 out of 10 Passengers 4 6 4 Performance on road Fair Very good Very good Ease of servicing Excellent Very good Good Stereo system Poor Good Excellent Headroom Excellent Very good Poor Storage space Very good Excellent Poor