A new managing director has just been appointed to XYZ; the appointment has been made on the understanding that he will oversee the deployment of the EFQM EM within the company. However, the managing director has only a limited knowledge of the model. Yet he has to convince all company personnel of the deployment rationale. Therefore he has decided to engage external consultants to assist him. You have been appointed as external consultant and asked to prepare a presentation for the board of directors (based upon this chapter). Your presentation should consist of key bullet points. The bullet points should relate to the advantages of deploying the EFQM EM; however, you should also note any possible problematic issues of implementation.