4. One of the disadvantages associated with direct-marketing media is the high cost per exposure. Some marketers

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4. One of the disadvantages associated with direct-marketing media is the high cost per exposure. Some marketers feel that this cost is not really as much of a disadvantage as is claimed. Argue for or against this position.

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Consumer Behaviour Buying Having And Being

ISBN: 9780133958096

6th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Oct 10, 2024 06:01 AM

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4. One of the disadvantages associated with direct-marketing media is the high cost per exposure. Some marketers

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Consumer Behaviour Buying Having And Being

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