9. The ideal is to integrate the needs of the individual with the goals of the organization. If the needs of the individual can be satisfied while advancing the goals of the organization, the ultimate in employee morale and organization effectiveness will be achieved. Too many people are dissatisfied and perform below their potential because their jobs are not motivating. Many employees care more about off-the-job projects than on-the-job duties because these outside activities satisfy their psychological needs. The failure to integrate individual needs and organizational goals can represent a significant loss or brain drain for the organization.23 Jeffrey Pfeffer summarizes: “If you want to have great business results, you have to have customers who love your products and believe they are getting excellent treatment in the broadest sense of the word. To do that, you have to have employees who are motivated and using their talents to the utmost of their ability.”24 It must be added that the same relationship is found with employee motivation, job performance, and citizen satisfaction in public-sector organizations