■ People resent being treated as unimportant; they want leaders to care about them and show respect for their interests, their problems, and their needs. Whether by personal hospital visits when they are ill, or by providing the best equipment and working tools available, or by sharing in the trials of battle and the rewards of victory, the effective leader shows consideration for others. Plutarch in Lives has this to say about the Roman leader, Julius Caesar:

Caesar implanted and nurtured high spirits in his men: (1) first by gracious treatment and by bestowing awards without stint, demonstrating that the wealth he amassed from wars was a carefully guarded trust for rewarding gallantry, with no larger share for himself than accrued to the soldiers who merited it; and (2) secondly by willingly exposing himself to every danger and shrinking from no personal hardship of battle faced by his fellow soldiers.7