Neuroeconomics studies decision making by combining approaches from psychology, neuroscience, and economics. The results of a neuroeconomics
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Neuroeconomics studies decision making by combining approaches from psychology, neuroscience, and economics. The results of a neuroeconomics experiment using the ultimatum game have shown that people’s emotions can interfere with their ability to make rational decisions.
Brain imaging indicates that the anterior insula is associated with the emotions that occur during the ultimatum game while the PFC may be involved in the cognitive demands of the task. L01
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Cognitive Psychology Connecting Mind Research And Everyday Experience
ISBN: 9780840033550
3rd Edition
Authors: E. Bruce Goldstein
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