A public transport organisation has had a reputation for many years of caring little for its customers

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A public transport organisation has had a reputation for many years of caring little for its customers – the passengers it carries. In particular, the enquiry office has had a particularly poor reputation. New management have decided to try to improve the office’s performance and image, and staff have recently been sent on a series of training programmes to help develop a customer focus. The organisation has a formal complaints procedure and, before the training programme, the enquiry office typically received around 15 complaints a week, about its service, staff attitudes and the accuracy of information given to passengers. The office manager has asked for advice on how the office’s performance can be monitored on a regular basis. Draft a short report outlining some of the options that are available in terms of monitoring this aspect of performance.

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Quantitative Analysis For Decision Makers

ISBN: 9781292276618

7th Edition

Authors: Mik Wisniewski, Dr Farhad Shafti

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