Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service
Question:
Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in southwestern Louisiana. She uses radio advertising to market her business. Two types of ads are available—those during prime-time hours and those at other times. Each prime-time ad costs $390 and reaches 8,200 people, while the off-peak ads each cost
$240 and reach 5,100 people. Bailey has budgeted
$1,800 per week for advertising. Based on comments from her customers, Bailey wants to have at least two prime-time ads and no more than six off-peak ads.
(a) Formulate this as a linear program.
(b) Find a good or optimal integer solution for part
(a) by rounding off or making an educated guess at the answer.
(c) Solve this as an integer programming problem using a computer.
Step by Step Answer:
Quantitative Analysis For Management
ISBN: 9781292217659
13th Global Edition
Authors: Barry Render, Ralph M. Stair, Michael Hanna, Trevor Hale