1. Costs incurred regardless of how many units of a product are produced or sold are called fixed costs.

a) True

b) False

2. Consumers are usually better informed than business buyers about the products they buy.

a) True

b) False

3. On iVillage.com's website geared towards women, Olay products are mentioned within editorial content that discusses slowing down the aging process. Internet advertising of this variety is called

a) A button ad

b) Sponsorship

c) A banner ad

d) A keyword ad

e) An interstitial ad

4. Furs Unlimited is using a combination of advertising and personal selling to increase the sales of its fur coats. This activity involves the ____ ingredient of the marketing mix.

a) Distribution

b) Promotion

c) Pricing

d) Timing

e) Product

5. Some pricing objectives include surviving, maximizing profit, obtaining market- share goals, and maintaining status quo.

a) True

b) False