1. Innovations are much less common than imitations and adaptations.

a) True

b) False

2. Carmen Cattucci wanted to buy a new car. She visited several dealers to compare prices, styles, and dealer reputations. Finally, she bought a car from a local dealer. The purchase of a car is an example of a

a) Convenience product.

b) Specialty product.

c) Business product.

d) Shopping product.

e) Major equipment item.

3. Fern Motors is offering a rebate on cars purchased this month. This activity involves the ____ ingredient of the marketing mix.

a) Distribution

b) Promotion

c) Pricing

d) Timing

e) Product

4. Stabilizing sales is the goal of promotion efforts that

a) Are aimed at customer loyalty.

b) Are used to increase sales during slack periods.

c) Develop an image for a product.

d) Disseminate information about a product.

e) Increase product usage.

5. Promotional campaign objectives can create awareness of a new product.

a) True

b) False