1. Expression of individual processes is dependent on one’s genetic endowment and learning. Discuss the role of any two of the following learning theories:

(1) Operant conditioning,

(2) Social learning theory,

(3) Goal directed learning, or

(4) Any other credible learning theory in relation to your own personal learning.

2. Customers include both internal and external customers. External customers purchase products and services, while customers such as suppliers, depend on timely payments. Internal customers include supervisors, team members, and those in other departments who depend on work products. Marketing to influence external customers such as buyers is well established. How can internal customers be influenced? In particular, how can internal customers such as supervisors and co-workers are influenced?