Question
1. What advantages did Citigroups managers think would result from creating a financial supermarket? 2. Why didnt the financial supermarket concept pay off the way
1. What advantages did Citigroup’s managers think would result from creating a “financial supermarket”?
2. Why didn’t the “financial supermarket” concept pay off the way Citi’s managers had anticipated?
3. Why do you think it was so hard to integrate the different companies that were merged?
4. What are some challenges involved with managing a very large, diverse financial services company?Step by Step Solution
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
