1. What is your promotion mix for your target market?

2. How does the above relate to the target market?s buying behaviors?

3. Based on the above product strategy how will you price the product? What factors about the target market and the competition influence your decision?

4. Describe the marketing audit and be sure to include measurable objectives and goals. See figure 17.10 in Mullins and Key success factors on page 236 of Valentin for ways in which to create objectives and measures.

Target Advertising Personal Market Selling Public Sales Relations Promotion How Will You Set Your Budget?