1. What key decisions did you make? Why did you make those choices? 2. What aspects of the simulation did you find most challenging? 3.
1. What key decisions did you make? Why did you make those choices?
2. What aspects of the simulation did you find most challenging?
3. How did you cope with the high level of ambiguity in the situation? How did you handle the lack of complete information? How did you cope with the increasing levels of stress that you may have encountered during the unfolding situation?
4. What real-life situations mirror the conditions in the simulation? What product-quality crises can you relate to this one? Did firms handle those crises well or not?
Step by Step Solution
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There are 3 Steps involved in it
Step: 1
1 After finding out the source of the problem it had to be decided how to fix it ie how to allocate the emergency marketing expenditure It also had to ...
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Step: 2
Step: 3
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Authors: Delbert Hawkins, David Mothersbaugh
12th edition
978-0073530048, 73530042, 77645553, 978-0077645557
