1. Which of the following is not a stage in the product life cycle?

A. Introduction

B. Decline

C. Peak

D. Maturity

2. An option for a firm looking to reduce its breakeven point is to:

A. Reduce its selling price

B. Undertake an advertising campaign

C. Give the staff a rise

D. Buy cheaper raw materials

3. To calculate breakeven, you need information on all these EXCEPT

A. Product size

B. Variable cost per unit

C. Fixed costs

D. Selling price per unit

4. A key function of a distinctive logo is to help customers….

A. Decide on quantity bought

B. Find a website

C. Identify a brand

D. Choose a method of payment

5. Which of these statements is FALSE? A brand

A. Can be damaged

B. Helps distinguish a product

C. Can have significant value

D. Cannot be protected