Question
A computer manufacturer is introducing a new product specifically targeted at the home market and wishes to compare the effectiveness of three sales strategies: computer
A computer manufacturer is introducing a new product specifically targeted at the home market and wishes to compare the effectiveness of three sales strategies: computer stores, home electronics stores, and department stores. Numbers of sales by 15 salespeople are recorded below:
Electronics store: 5, 4, 3, 3, 3
Department store: 9, 7, 8, 6, 5
Computer store: 7, 4, 7, 4, 3
a. Test the hypothesis that there is no difference between the means of the retailers (x = .05).
b. Select a multiple comparison test, if necessary, to determine which groups differ in mean sales (x = .05)
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
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