a) Determine where on the spectrum of responsiveness versus efficiency your company should be. Illustrate how you reached your conclusion.

b) Reflect on whether the same reasoning applies to the entire spectrum of watches you sell

c) Reflect on whether your answer would differ if you were a company selling fashion watches. For each of the above cases, consider on which criteria the focus should be:

• Customer service

• Internal efficiency

• Product development/innovation

• Production flexibility

• Other