A. Identify your organization and briefly describe its function.

B. Describe your role within the organization and how it relates to the dissemination of public health information.

C. Discuss the programs and/or departments within your organization that are currently or could be used to:

1. Improve access to care.

2. Disseminate public health information.

3. Promote overall health of the population.

II. Public Health Issue

A. Provide a brief overview of your chosen public health issue or concern.

B. Identify the population(s) at risk and substantiate your claims with research.

C. Identify other parties that need to be made aware of the problem and explain why.

D. What healthcare disparities are related to your selected issue, and how might they affect health outcomes in the identified at-risk population? Be sure to substantiate your claims with research.

E. What might be done to reduce these disparities? Be sure to justify your reasoning with research.

III. Communications

A. Provide the most critical information about the issue that you need to disseminate to the population at risk.

B. How will you ensure the information you present is appropriate for the target audience? Be sure to justify your rationale.

C. What communications tool do you feel will be most effective for disseminating the information, and why? In other words, will you use, for example, social media, a newspaper article, or a PSA? Be sure to provide evidence to support your claims.

D. What legal and ethical standards and policies must you consider in developing your media campaign, and why?

IV. Conclusion

A. What role will reducing the health disparities you identified above play in promoting social justice in terms of improving population health? Be sure to substantiate your claims with research.

B. What impact will the dissemination of this specific public health information have on overall health outcomes? In other words, considering the health education your proposed campaign will provide, would you expect health outcomes to improve, stay the same, or get worse? Be sure to explain your reasoning.

C. What are the advantages and disadvantages of using your chosen communications tool? Be sure to justify your reasoning with specific examples and research.

D. How might you adapt your proposed media campaign for use with a different communications tool? In other words, if you have chosen social media as your preferred tool, what changes would you need to make to your campaign for it to be compatible with another tool, such as a newspaper or television ad? Be sure to explain your reasoning.

E. How might the legal and ethical standards and policies you identified above enhance or limit your ability to disseminate the necessary information? Be sure to justify your reasoning. Submit your final public health media campaign proposal.

Develop a conclusion section for your proposal including the impact your public health media campaign will have on reducing health disparities and promoting social justice and the impact on overall health outcomes in your targeted population. Consider the advantages and disadvantages of your chosen communication tool by comparing your proposal to other examples and published research.

Discuss an adaptation of your media campaign with a different communication tool and address what you would need to do to modify your campaign to include this.

Explain why think this adaptation will enhance the impact of your campaign.