a) On the case of Charlotte Beers in Ogilvy and Mather:

1. What is Ms. Beers trying to achieve as CEO of Ogilvy & Mather?

2. What is your assessment of the change management of Ms. Beers and her team? What is her leadership style?

3. Which sequence she used when implementing this change?

b) About the case of Google:

1. What is your opinion of this distributed leadership? Do you think that this leadership and the free implementation of the vision is applicable to other sectors? Would it work in the Ogilvy and Mather of Charlotte Beers?

c) About Margaret Heffernan's Ted Talk:

1. What is your opinion on the approaches of Mrs. Heffernan in her Ted Talk? Do you feel identified? What are you going to do to change your environment?