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A paragraph for each question service quality model using the service-quality model as a framework, identify gaps that you yourself have experienced in encountering service
A paragraph for each question service quality model using the service-quality model as a framework, identify "gaps" that you yourself have experienced in encountering service companies, or companies selling physical products but have a service-related component to them (e.g. appliance manufacturer w/ after-market service).
Discuss/explain what you encountered with that organization. What solutions would you propose to the company, had they asked? Post sales the more complicated a product (computers, appliances, automobiles, etc ...) the likelier it is that the marketer will have a comprehensive post-sale (after your purchase) service program. How are marketers using social media to keep you loyal?
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Understanding the Law
Authors: Donald L. Carper, John A. McKinsey
6th edition
538473592, 978-0538473590
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