After the horrific terrorist attacks that occurred in the United States on 9/11/2001,a PR firm represented the Allied Pilots Association in that organization's campaign to gain airline pilots the right to carry guns in the cockpit. We can assume this PR campaign was no easy feat.

For your individual work, write a paper answering the following questions:

What type of research is involved in putting together this type of PR campaign?

What strategies could one use to get a policy like this adopted and implemented?

In what ways could this public affairs campaign have affected the airline industry post 9/11?