Analyze and compare one American (Steven Madden) and one Non-American (Christian Loubotin) designer to include the following areas:

Background of each designer, education, age, and how he/she got into the business.

The market segment(s) that each designer targets. Discuss the demographics of the designer’s customer (age, income, occupation, lifestyle, social class, cultural background, etc.).

Description of the look(s) for which each designer is known for. Include pictures and/or sketches. Describe the fabrics this designer uses in the garments that are sold to the consumer. Where is the merchandise produced?

Describe how each designer promotes the merchandise that he/she manufactures and where it is sold. Explanation of why each designer is considered an important designer. Here you can include a personal viewpoint and evaluation of the designer’s work. Compare the similarities and differences of these designers.

Also to be included:

Headings between each of the above six sections. Two or more examples of the designers’ apparel design/work – include photos or sketches. A photograph of each designer.

Address of showroom where the designers are most frequently in residence. Also present a PowerPoint version of this paper.