Analyze current financial ratios for a given business.

1. Think of a specific business you find interesting, i.e. Apple, UTC, Southwest Airlines, etc.

2. Search the web for that business’ “Financial Statement”.

3. Select the “Bloomberg” site offering your company’s financial statement.

4. Once at the site you will find a box highlighted in blue termed “Ratios”. Click on that box.

5. You will now see a number of financial ratios for your company. Below is an example for Apple.

6. Now, define the following ratios, note the ratio for your business, and explain what the ratio means for the business moving forward:

a) Return on Assets

b) Return on Equity

c) Return on Capital

d) Gross Margin

e) SG&A Margin

f) Current Ratio

g) Quick Ratio

h) Total Debt/Equity

i) Total Revenue

j) Gross Profit