Social psychologists often use participant observation, placing themselves in real situations to understand a social phenomenon better.

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Social psychologists often use participant observation, placing themselves in real situations to understand a social phenomenon better. This strategy helps them plan research that will test the hypotheses developed in observational settings.

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Social Psychology

ISBN: 105452

6th Edition

Authors: Tom Gilovich, Dacher Keltner, Serena Chen, Richard E. Nisbett

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