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Answer each question in a thorough manner that recognizes the complexity of the given situation. In the strategic planning process, Wells Fargo identified three consistent

Answer each question in a thorough manner that recognizes the complexity of the given situation. In the strategic planning process, Wells Fargo identified three consistent themes:

• Add and retain high-value/high potential-value customers

• Increase revenue per customer

• Reduce costs per customer

1. Determine a list of objectives that addresses the third theme of strategic planning—“Reduce cost per customer”.

2. Identify a method for measuring each objective that you’ve determined in the first question of this exercise.

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Wells Fargo had an effective online vision but the objectives and ways to measure the same were not well defined The OFS group has laid its major focus on the financial perspective in the past The obj... blur-text-image

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