Choice Hotels International In this portion of the project, you will be addressing the financials, forecasting, budgeting, scheduling, and operations processes for Choice Hotels International to develop its marketing plan. This section of the marketing plan represents the guidance on how will use the available environmental and strategic resources to implement and control the marketing plan. Now is the time to be specific about how many products will sell and at what price. Determine the costs associated with those products. Next, need to judge if the product costs are reasonable and in line with industry cost averages. Finally, analyze and determine whether profits are reasonable in comparison with industry averages. In this analysis, provide research, analyze, and create the marketing plan sections described below.

Financials: Create the appropriate forecasts and detailed budgets for the completed sections so far. These detailed forecasts and budgets enable the firm and associated departments involved to see how resources and marketing expenditures will be allocated to each of the activities within the marketing section. In addition, this will also impact the company’s scheduling and operations. Products can only produce revenue once they and their marketing campaigns are rolled out. Not everything should begin on the beginning of the company’s fiscal year.