Consider that you are the marketing manager for al-tayer motors. The company is interested in bringing “tesla” cars to the use and the government has now launched a number of public recharging stations. The government in the use believes that this will be an important step towards achieving the objectives of a sustainable smart city. You have been given the responsibility to develop and design the marketing strategy for this new brand. The prerequisites for designing a successful marketing strategy are segmentation, targeting and positioning. Write a case study on segmentation, targeting and positioning for tesla. Include:

segmentation, targeting and positioning: • demographic: • geographic: • psychographic: • behavioral: -target best customers.