1. What central changes are contributing to the growth of Yum! Brands in global markets? 2. Give...

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1. What central changes are contributing to the growth of Yum! Brands in global markets?
2. Give some examples of ways that you believe Yum! Brands will have to adapt its offerings to appeal to global customers in different countries.

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:27 AM

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1. What central changes are contributing to the growth of Yum! Brands in global markets? 2. Give...

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