Create a marketing plan for a new or already existing product or service to attract new customers. a successful marketing plan does not have to be complex or lengthy; however, should contain enough information to help establish, direct and coordinate your marketing efforts.

How would you present your ideas for a new product offering that you believe might fulfill an unmet or under-met need or offer a superior solution (‘better, cheaper, or faster’) compared to existing products available. Write a plan in which you address the following:

1: Your product. Describe your product.

2: Your competitors. Who will you are competing with? Identify your specific competitors.

3: The external environment as it relates to your product-market. Review the economic, technological, political and legal, and cultural and social environments that will affect your marketing efforts. Research any specific areas that might suggest particular opportunities or pose particular threats for a product offering such as yours.

4: Your customers. Who will you be selling to? Consider and define as clearly as possible the buying behavior relevant to your product. If yours is a consumer product—good or service—try to define your target consumer. Consider demographics, but also other dimensions by which consumers might be identified.