Question
Create a power point presentation on Marketing strategy and explain the following. How many possible segments can you identify from a combination of the three
Create a power point presentation on “Marketing strategy” and explain the following.
How many possible segments can you identify from a combination of the three variables you selected?
What implications does this have for you as the marketing manager?
What strategy will you use to reach these markets?
Next, write a list of features for your products. Take each feature and indicate what benefits it provides to a customer.
How would a magazine advertisement reflect this information?
Create an actual magazine ad based on your features and benefits.
Would you consider your product seasonal?
What are the challenges in marketing products that are highly seasonal?
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Get StartedRecommended Textbook for
Marketing Management
Authors: Russell S. Winer, Ravi Dhar
4th edition
136074898, 978-0136074892
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