1. What type of consumer promotion outlined in the chapter is primarily used by iWon.com?
2. The chapter states that response rates to contests and sweepstakes are often low. Despite this trend, why do you think that iWon’s initial launch was met with so much excitement and success?
3. The video stresses the importance of iWon’s permission marketing attempts. What is this strategy, and how does it differ from traditional marketing communications? What are the advantages to marketers and consumers?