Undertake the following and make recommendations for promoting the hotel, bar, restaurants and rooms online:

1. Review regional hotels with bars, a restaurant and limited accommodation and what facilities are generally offered in Border Town, South Australia.

2. Conduct market research for Border Town, South Australia. How many hotels with accommodation facilities in the area?

3. Define your market and customer profiles. What types of guests stay generally frequent the hotel bar, restaurant or stay in the hotel?

4. Conduct a SWOT analysis. What are the strengths, weaknesses, opportunities and threats of offering these services in Border Town?

5. Set your goals and objectives. What social media platforms are you going to use to promote the hotel? Give reasons why these social media were selected.

6. Set your marketing budget. How much time and money will be incorporated into promoting the business online?